Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equality in international trade.

The goal is that all our products are made according to Fairtrade standards. Meaning fair pricing, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world enabling makers to improve their position and have more control over their lives.

With Fairtrade you have the power to change the world every day. With simple shopping choices you can get makers a better deal. And that means also women can make their own decisions, control their future and lead the dignified life as everyone deserves.

We are engaged in supporting producers and awareness raising, making products and business in a sustainable way. By being the official representative of People Tree based in Finland, we want to be leading the way towards Fair Trade business models together with other companies and individual influencers.

Through each product we invite you to become an everyday world changer. Making a greater impact by choosing the ethical over easy. We believe that every person on this planet has the right to be respected and work within safe conditions and fair payment. 

Store of Women

We are delighted that women in Finland enjoy a high degree of equality. Their position in society and business is well-respected and better in comparison to women in many cultures. However, only a fraction of the startup funding amounts has been granted for innovations and important businesses established by women. We want to change this inequality.

Women are leaders, change makers, care takers, peace keepers - so much more. Store of Women is a heart that stores wisdom. It stores knowledge about materials that are good for the nature and information where products have improved the lives of people. Our Store of Women development project stands for equal opportunities & equal rights. Supporting women across the globe benefits especially underprivileged communities. That is why we are here to give a voice to hard working, wise women and their achievements in securing people in vulnerable positions.

People Tree

People Tree is a pioneer in ethical and sustainable developement challenging the culture of the fashion industry nearly 30 years. Every product is made to the high standards from start to finish. Creating contemporary, versatile designs and innovative and affordable fashion while respecting people and the planet.

People Tree Mission is : 
- To support producer partners' efforts towards economic independence and to challenge the power structures that undermine their rights to a livelihood.
- To protect the environment by using natural resources and creating new models to promote sustainability.
- Building awareness to empower customers and producers to participate in Fair Trade and environmentally sustainable solutions.
- To set an example to business and government of a Fair Trade model of business based on partnership, people-centered values and sustainability.

Picture on the left: Sanna Leino and People Tree founder and rewarded social entrepreneur Safia Minney. She is also an author of Slave to Fashion. Picture above Christine Gent, Fair Trade expert and board of People Tree group.


Natural & eco-friendly materials are the key to our high quality collection here. We want to help you to build your thoughtful wardrobe or product sales range. Give a thought into choosing classic wardrobe staples that go beyond the rapid speed of fast fashion.

We hope that by choosing natural, high quality materials for your products you will also discover that less is more.

We work with product design and development groups and offer services through state-of-the-art tools, methods and processes for developing durable, natural and sustainable material solutions. Read more about our sustainability developement work. at VirtualTestChannel.com

For more detailed information regarding single products or services on material selection & analysis or fair trade supply chains ask for more information : info@fair.fi. 

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+358 40 747 8318

"Clothes aren´t Going To Change the world. 

The women who wear them will. "

- Anne Klein